The web is the first place young consumers look.Investing in effective online marketing campaigns is the best way to catch their attention.
We're Hiring
The web is the first place young consumers look.Investing in effective online marketing campaigns is the best way to catch their attention.
We're HiringThe web gives consumers the opportunity to find answers to their questions, solutions to their problems, and products for their needs. Businesses that don't provide results to these consumers will instantly be deemed inadequate. Fused Interactive will help your business turn consumers into buyers. We build strategies after spending long hours learning the ins and outs of your business. We craft ideas and design messages while posing as uneducated, potential customers. We execute our strategies using the latest technology. We help drive web traffic with online and offline advertising. We engage consumers by creating interactive tools that help them make purchasing decisions. And, we help you measure the success of our efforts.
We've had the opportunity to work with some pretty awesome people, and we can't praise each of them enough for teaching us so much along the way. We take pride in our work and we appreciate every opportunity that comes our way. We can't wait to see your company on our growing list of happy clients.
I am often asked why a website’s bounce rate has increased or why the amount of time users spend on a website has decreased. “Is it because our online advertising efforts are attracting too many misguided visitors?” It is possible. But first, you need to analyze your site from the consumer’s point of view.
Let’s pretend your website is a physical storefront. Pretend you’re spending a lot of money on traditional advertising and are seeing a great increase in foot traffic. Now look around your store – remember we’re playing pretend here. If your store is messy, people will leave. If…
Read MoreApril 5, 2012
Unmeasured Metric: Presence Quality
I am often asked why a website’s bounce rate has increased or why the amount of time users spend on a website has decreased. “Is it because our online advertising efforts are attracting too many misguided visitors?” It is possible. But first, you need to analyze your site from the consumer’s point of view.
Let’s pretend your website is a physical storefront. Pretend you’re spending a lot of money on traditional advertising and are seeing a great increase in foot traffic. Now look around your store – remember we’re playing pretend here. If your store is messy, people will leave. If your store is hard to navigate, people will leave. If you’ve had the exact same products on the shelf for the last 6 months, people will stop returning. Now relate that idea to your website. Is your website’s content cluttered and hard to navigate? Have you had the same homepage banner for the last two years? Have you made any effort to create fresh content that interests consumers in your industry? Jumping to the conclusion that you’re reaching the wrong people through your advertising is a mistake. The consumers are seeing your website, you just need to make a more memorable impression.
Give consumers a reason to vist your website. Give them something to interact with, something to respond to, something to make a decision about. Challenge their mind. Let them get creative. Let them see something from a new angle or a different point of view. And most importantly, keep presenting them with new opportunities, new content, and an easy browsing experience. The next time you consider low “visitor quality” as the culprit to your weakening analytics numbers, be sure to double check your site’s presence quality. Look at your site from the customer’s perspective and ask yourself, “does it interest you enough to keep visiting?” If not, it’s time to brainstorm. Give us a shout when you have some ideas, or if you need ideas – we’re ready to help.
The winners for the American Advertising Federation (AAF) District 8 Addy Awards were announced last Friday. Fused Interactive’s work for Slydog Skis is listed as an award recipient. The details of the award will be revealed during the District 8 Addy Awards ceremony on April 20th in Minneapolis, MN.
The Slydog Skis website won the Best of Class award in the Interactive category at the 2012 South Dakota Advertising Federation (SDAF) Addy Awards. The SDAF Addy ceremony was held on March 10th in Sioux Falls. Twenty entries received awards in the Interactive category - 16 Silver…
Read MoreApril 2, 2012
Fused Wins District 8 Addy Award
The winners for the American Advertising Federation (AAF) District 8 Addy Awards were announced last Friday. Fused Interactive’s work for Slydog Skis is listed as an award recipient. The details of the award will be revealed during the District 8 Addy Awards ceremony on April 20th in Minneapolis, MN.
The Slydog Skis website won the Best of Class award in the Interactive category at the 2012 South Dakota Advertising Federation (SDAF) Addy Awards. The SDAF Addy ceremony was held on March 10th in Sioux Falls. Twenty entries received awards in the Interactive category - 16 Silver Addy awards and 4 Gold Addy awards. Fused Interactive’s email campaigns done for Oakridge Nursery & Landscaping received one of the 16 Silver Addys.
The fellas at Slydog came to us with a few problems that needed solutions. First, they mold over nine thousand different color and style combinations of snowmobile skis. Second, they only had pictures of a few of these several thousand skis. And third, their customers want to buy these custom skis but have no way of seeing what they’re buying. After about a month of meetings, discussions, brainstorm sessions and research, we devised a plan and began execution. We’re excited to finally show it off the result of all our work. So without further explanation, try building a ski of your own!
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Brian is motivated by great results. He believes results don't always come in the form of numbers, but often in the form of personal wellbeing, fulfillment of your aspirations, and the opportunity to live your dreams.
One of Brian's dreams is to own a garage full of cars, most noteably the Corvette z06 and '32 Ford Roadster.
He's a husband, dad, son, and brother. And sometimes, when nobody's around, he jams to Tom Jones.
brian@fusedinteractive.com | 855.387.3301 Ext 700
Chad has an eye for all things design. He doesn't like cop-outs or copy-cats; he appreciates finding good inspiration and repurposing old techniques. He spends hours making sure every pixel has a purpose.
Chad dreams about 8x8 whitetail bucks, catching monster walleye, and brewing the perfect batch of beer.
Did we mention that Chad loves typefaces like that one lady loves cats?
chad@fusedinteractive.com | 855.387.3301 Ext 702