Twitter is clearly a viable marketing tool for large corporations and brands with massive marketing budgets. The mico-messaging social network’s marketing dominance was evident during Super Bowl XLVII, with fifty percent of advertisers promoting their company accounts or campaign hashtags during the big game.
To bring this discussion down to a local level, I think — for the most part — local businesses have a good handle on the major social network, Facebook, as a marketing tool. They understand how to use it, and, more importantly, they understand the value in it. However, I have yet to see many local businesses harness the marketing power of Twitter.
Maybe it’s because their audience (as a whole) is not on Twitter — valid point. But, I would argue that in most regions of South Dakota, there is a Twitter market to be won.
The video below, which was produced by Twitter, does a good job broadly explaining how businesses of any size and nature can tap into the marketing power of Twitter. From promoted accounts to promoted tweets, you can develop a following, have your company’s message seen, and market to a niche audience without exhausting your advertising budget.
Remember, Twitter is not necessarily a solution for all businesses. Although I do strongly believe there are many businesses in South Dakota who could be reaping the benefits from advertising and participating on Twitter. Contact me if you’d like to discuss a Twitter campaign or other social media strategy.
Fused Interactive is happy to welcome summer intern Tyler Bouma to its team. Tyler is a student at Dakota State University in Madison, SD, where he studies information systems and networking and systems admin — all that basically meaning that he’s a computer geek like us.
Learn more about Tyler in the brief Q&A below and follow him on Twitter @tybouma.
What is your major and minor at DSU?
Major: Information Systems; Minor: Networking and Systems Admin
Are you in extra curricular activities?
I am a member in Student Senate, Computer Club, CRU. I like to longboard, run/workout, play Battlefield, and browse Reddit (too much).
What college jobs do you have outside of class?
I work as a Tech Fellow in the college of BIS. We develop websites/server systems.
Is this your first internship?
No, I worked at Omnitech last summer as a software engineer intern.
What do you want to do when you graduate?
I hope to work in the web industry in some capacity whether that be as a developer or as an administrator . . . maybe both?
Things you hope to learn during your internship at Fused?
Obviously I hope to learn more about web development/design, but I also hope to learn more about the web production cycle of a small firm such as Fused Interactive. Oh, and how to work this Mac mouse.
What are your hobbies?
Long boarding, running/working out, playing video games, Reddit, Dr. Who, systems admining, landscaping.
Any side projects you are working on currently?
My current side project that I am working on is making a fully functional FTP server out of an old desktop that I have. I am also looking into building a Linux distro from scratch.
Any vacations or other plans this summer?
My family and I are going to Lake Florida in Minnesota (go figure) sometime in July — we will be there for a week.
What is one thing you want to cross off your bucket list in the next six months?
I really, really, really want to go to Skyzone this summer.
Top two favorite music artists and/or TV shows?
It’s a toss-up between Dr. Who and Prison Break. My favorite band is Macklemore & Ryan Lewis.
Welcome to the Off Sale Podcast; a weekly beer review by the staff at Fused Interactive. This week, Brian found another Trappist Ale for us to try. If you have listened to any past episodes, you’ve no doubt heard our ongoing banter of the Gulden Draak, Brian’s all-time favorite beer. The Chimay Red is similar to that style and we are excited to try it. Cheers!
Welcome to the Off Sale Podcast; a weekly beer review by the staff at Fused Interactive. This week, we are happy to welcome Derek Fernholz and Corey Vilhauer from Blend Interactive to the show. The Blend Interactive team has brought Bigfoot Barleywine by Sierra Nevada for us to review.
Corey is an avid craft beer drinker and columnist for the Argus Leader’s Beer I’ve Been Drinking blog. Derek is also a craft beer drinker, as well as a home brewer, licensed beer judge and developer of the Old Chicago World Beer Tour app.
Welcome to the Off Sale Podcast; a weekly beer review by the staff at Fused Interactive. This week, Mark D. (as we call him) from Click Rain, has brought a Canadian dopplebock by Les Trois Mousquetaires for us to review. It’s called Grand Cuvee. Mark is a longtime fan of beer, bicycling, and of course, the Off Sale Podcast. It’s great to finally have him with us.
Welcome to the Off Sale Podcast; a weekly beer review by the staff at Fused Interactive. This week, we are trying the newly released Alchemy Ale by Widmer Brothers. This beer must be pretty special, because Widmer partnered with beer drinking application, Untappd, to create a special badge for its release. Admittedly, that’s part of the reason we are reviewing it.
Pick up the Alchemy Ale and make sure to follow Widmer on Untappd before you check-in to get the badge. Thanks for listening—cheers!
Welcome to the Off Sale Podcast; a weekly beer review by the staff at Fused Interactive. This week, Chad’s brother-in-law, Shaun Bader, joins us with five of his homebrews. Thanks for stopping by, Shaun. And double thanks for letting us sample your newest brews.
You can find Shaun’s brews on Untappd here. Thanks for listening. Cheers!
Welcome to the Off Sale Podcast; a weekly beer review by the staff at Fused Interactive. This week, we welcome springtime in South Dakota by filling our glasses with the refreshing Dig, a spring ale by New Belgium Brewing Co. With highs in the 40s and 50s all this week, it’s finally starting to feel like Spring.
Oh, and guess what? Speaking of Springtime—we’ve moved! Fused Interactive’s new office is located at the 8th & Railroad Center building in Downtown Sioux Falls, SD. Please feel free to stop by and say hello sometime. Maybe join us for a podcast recording? Contact Ben if you’re interested, and P.S., guests always bring the beer!
Speaking on behalf of everyone at Fused Interactive, we are really excited to be back in Sioux Falls. The downtown scene is a perfect fit for a tech company such as ours. Besides having more coffee and lunch options, we also have new networking opportunities and increased visibility.
The office is still a work in progress, as you will notice while browsing the move-in photos. But we hope to have everything finished as soon as possible—ideally by June. Stop by and say hello sometime!
Fused Interactive’s new address:
8th & Railroad Center
401 E. 8th St. Ste. 306
Sioux Falls, SD 57103
Welcome to the Off Sale Podcast; a weekly beer review by the staff at Fused Interactive. This week, we are super excited to review Spearbeer, Crow Peak Brewing’s flagship “Spearfish” beer. I had the opportunity to speak with Josh Fritz, Vice President of Crow Peak. He provides us with some additional insight on the Spearfish specialty brew. Thanks, Crow Peak, for sharing what is commonly a taproom-only handcrafted beer with us beer geeks in Eastern South Dakota.