May 20, 2013
By Ben Lippert
Twitter is clearly a viable marketing tool for large corporations and brands with massive marketing budgets. The mico-messaging social network’s marketing dominance was evident during Super Bowl XLVII, with fifty percent of advertisers promoting their company accounts or campaign hashtags during the big game. To bring this discussion down to a local level, I think —… Read the Rest
Comments | Filed under Social Media, Thoughts
October 26, 2012
By Ben Lippert
As of today, Pinterest is allowing users to very their profile’s website address. Under the page settings, click the “Verify Website” button next to your web URL. Pinterest will give you an HTML file to upload to your web server. Once the code is added, you simply click the confirm button and immediately you will… Read the Rest
Comments | Filed under Social Media
August 9, 2012
By Ben Lippert
This is the question that Idego answers. Idego is an app that finds out when you joined various social media sites compared to the rest of the internet world. When you connect your foursquare, Twitter, Instagram or GitHub account, it spits back a percentage. The lower that percentage, the better. If you are in the top… Read the Rest
Comments | Filed under Social Media
June 26, 2012
By Ben Lippert
In September 2006 Facebook removed the restrictions for becoming a member [source]. Prior to that time, their prerequisite was that you had to have a registered school email address (.edu). Since lifting the membership restriction, thus allowing anyone 13 and older to join, Facebook has grown exponentially. By August 2012 the social network is expected to… Read the Rest
Comments | Filed under Social Media
June 18, 2012
By Ben Lippert
In an announcement made public on the Facebook Developers site, Facebook says they will no longer support Facebook Markup Language (FBML) for custom tabs. [source] Many small business owners, including our clients, are using Facebook to promote their products and services by adding custom tabs to their pages. These custom tabs, or applications, help their… Read the Rest
Comments | Filed under Social Media
May 30, 2012
By Ben Lippert
Facebook has always been an advocate for small business. Their newest feature, “Offers,” gives business owners yet another marketing tool to add to their arsenal. No longer are the days when a business owner should feel the need to post a long status updates about a new special. Now, with Offers, they can make an… Read the Rest
Comments | Filed under Social Media