Arrow Manufacturing has specialized in saving their customers money on emergency vehicles for over 25 years. By challenging the traditional emergency vehicle market mentality, they’ve developed a one-of-a-kind approach to manufacturing and direct-selling lower cost, high quality emergency vehicles.
Arrow Manufacturing’s biggest struggle is to educate consumers about their ambulance remounting service. Wondering what a remounted ambulance is? We wondered the same thing…until we watched the entire process happen. The Fused team spent ten days traveling back and forth to Rock Rapids, Iowa – every morning at 6:30 am and every afternoon at 4:00 pm. The purpose was to capture photos of the entire ambulance remount process and smash all 10 days of work into 3 minutes of time-lapsed video. We knew nothing would explain their process better than a video.
Arrow’s website helps consumers understand Arrow’s services, browse trucks that are for sale, view existing customers’ vehicles, and inquire about their own needs. We also helped Arrow reach new and existing contacts through email marketing campaigns, direct mail flyers, and magazine advertisements.