Blue Rudolph, a spin-off of the popular children’s book, ‘Twas The Night Before Christmas, was created for the South Dakota State University Bookstore as a creative way to distribute their seasonal giftcards.
Rather than delivering gift cards in a plain boring envelope, we helped the SDSU Bookstore develop a “punny” and timely children’s book to house the gift card and connect with students and alumni.
The book is light-hearted in nature. All the while screaming Jackrabbit pride with its incorporation of iconic campus structures like the Campanile.
Story and page layout were developed by Fused Interactive. Illustrations done by Adam Prunty of Giant Leap Design.
Read a digital copy of Blue Rudolph here.