Oakridge Nursery & Landscaping is a landscape design & build company that specializes in outdoor living environments and has been serving southeast South Dakota communities for over thirty years. They also have a full garden center and hundreds of plants and products for gardening enthusiasts and do-it-yourself landscapers.
The goal of Oakridge’s website is to educate users about their products and services through the use of interactive tools. The Fused team developed a landscape project gallery that gives site visitors the ability to filter projects by feature, such as pergolas or outdoor kitchens. Oakridge has the ability to identify and describe specific components visible in each of the landscape project photos.
We also built a shopping itinerary system that lets customers browse nearly all of the plants available at Oakridge. Information including each plant’s color, soil zone, and final growth size is included on the individual product pages. We also designed a map to help educate new customers of each product’s location at the store. Customers can then add products to their shopping itinerary, print their list, or email their list to themselves or a significant other for future viewing.
Oakridge’s existing customers are extremely important to their business. Fused Interactive provided Oakridge with an marketing campaign that helps shoppers stay informed of monthly specials, seasonal events, new products, and landscaping & gardening tips. And after only 8 months of email marketing efforts, Oakridge’s subscriber list grew by 49%.